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Visioncall Chosen By You

This season our new frame range has been selected by our patients and customers and this is how it happened...

What a Spec-tacular day!

Over 100 HC-One residents in the UK and Ireland stepped into the spotlight when they look part in a nationwide ‘Frame Style Panel’ ran by National home opticians, Visioncall. Across the 7 homes, residents were given the task of selecting this seasons ‘must have’ frames range.

From the 18th – 28th February, the elected style panelists went through hundreds of potential frames and selected their favourite styles. The process gave Visioncall the opportunity to gather feedback, from those who know best, on a variety of factors including comfort, durability and style.

“It has been a great experience”, explains Visioncall Operations Director, Jennifer Speirs. “We have learnt so much from our patients and now we can develop our exciting new frame range based on their feedback”.

With all 7 style panel’s completed, the innovation team were able to take the selected styles with them to the the Milan Optical Trade Show, ’Mido’, for negotiation with large International optical equipment and frame designers. The suppliers will now put their creativity to work by redesigning and modifying the styles to suit.

Visioncall’s Head of Strategic Alliances & Partnerships, Gary Wilson, explains, “We aim to deliver an exceptional person-centred optical service. By involving our patients and customers in the frame selection process, we will be able to offer the best possible frame range. After all, why should we guess what our customers want when we can ask them directly? Our team is thrilled to launch our first set of Style Panels with the residents from Hc-One homes”.

The project, supported by HC-One, was first initiated after consulting a large number of patients and customers across the UK about the aspects of the service they liked.

Here's what some of our patients said:

“These are the colours I used to wear in my younger days”
Christine Duncan – Fairview

“This is exciting, can I get a pair now”
Mary McIntosh – Riverside

“That was brilliant fun, send me a copy of the pictures”
John Pirie – Woodside Court

“This has been just great, thanks for including me”
Edith (Eddy) Salivone – Greenfield Park

“I love all the sparkles on the frames”
Jane Thomson – Cradelhall

“Delighted I came along today, you have answered a lot of my questions and put my mind at ease for future eye examinations”.
Graeme Barker – Falstone

“I’m glad you came. This has been something totally different”.
Jim Chambers - Bramblewood

Look out for the exciting new Visioncall frame range coming soon!

Click here to view the Chosen By You photo gallery

 
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